LEAD MAGNETS AND WEBSITE WIDGETS
First of all, you are probably asking yourself this, What exactly are lead magnets and widgets?
Leads Widgets and Magnets are truly the new smart communication applications that help your brand easily interact with website visitors and customers, and instantly boost customer awareness, engagement and satisfaction.
WEBSITE WIDGETS ENGAGE AND ELICIT ACTION FROM WEBSITE VISITORS WITH ON PAGE POP UP OFFERS
LEAD MAGENTS OFFER FREE GOODIES IN EXCHANGE FOR CONTACT DETAILS TO WEBSITE VISITORS WHO TAKE ACTION
Imagine this, People love FREE stuff be it online or in a grocery store isle.
Bots aside, of course, each and every website visitor is a potential customer whose latent interest you must peak and harvest into a fruitful coveted client. Most visitors to your site are merely curious and not necessarily serious about anything in particular other than merely browsing. The fact is, unless you are a household brand or local favorite, most consumers do not even know your business exists. Besides, they initially have no clue or idea about your site, let alone have an interest in what you offer let alone have a desire to investigate your brand. If you do business in a local market, it is time to change this reality.
A maiden website visit provides a blank canvas opportunity for you to make a scroll stopping power packed CALL TO ACTION that momentarily grabs attention. Given the diminishing attention spans, I do mean momentarily and not monetarily, you need to put on your best window display to attract the attention of every passerby. You get the point.
So how does one accomplish that stop them in their scrolling track blinking light? Of course with a FREE OFFER or a power packed first impression miss or hit it out of the ballpark, so to speak, introduction.
First impressions matter, you already know that. I cannot emphasize enough that this is a crucial moment to plant seeds to establish a future relationship.
Why? Well, because this is when the lead is the hottest and the easiest to convert.
Connect them with your brand through your sales team while they are right at your front door and still engaging the content on on your website.